Milan Design Week 2018

Container lid prototypes made from the fluoroelastomer DAI-EL were exhibited during Milan Design Week held from April 17 to April 22, 2018, in Milan, Italy, at the nendo private exhibition of “forms of movement.”

Photo : Akihiro Yoshida

The fluoroelastomer DAI-EL is a material that differs from silicone rubber in that it has a supple and smooth touch with just the right amount of mass that creates a luxurious user experience.
Nendo expressed the touch of DAI-EL as the “strange sensation of giving substance of holding air whose essential nature cannot be touched.” To capitalize on the touch and material characteristics, nendo created its “air lids” collection focusing on parts that are often touched, like a lid.

Photo : Akihiro Yoshida

 What is DAI-EL？

More than the single function of being pleasant to touch, the fluoroelastomer DAI-EL is also a highly functional, synthetic rubber that demonstrates multiple functions such as high heat resistance, water and oil resistance, non-adhesive and good coloring properties, and discoloration resistance.
From these characteristics, five white prototypes, including a lid with a function that changes shape by its suppleness and stretch properties and a lid that extrudes contents with its weight, were produced and took advantage of non-adhesive properties which make it harder for materials to stick or stain.

 Functions of DAI-EL

• 

  FLAME RESISTANCE

  難燃性

• 

  HEAT RESISTANCE

  耐熱性

• 

  LOW FRICTION

  摺動特性

• 

  WATER & OIL REPELLENCY

  撥水撥油性

• 

  NON-STICKINESS

  非粘着性

• 

  CHEMICAL RESISTANCE

  耐薬品性

• 

  WEATHER RESISTANCE

  耐候性

• 

  STEAM RESISTANCE

  耐水・耐スチーム性

Click here to learn more about the fluoroelastomer DAI-EL.
DAI-EL MATERIAL

 air lids

Filming : Akihiro Yoshida / Film Directed by nendo

 At the venue

Photo: Hirofumi Yamazaki

Mr. Oki Sato, Chief Designer of the design studio nendo which created air lids

Photo : Takumi Ota

“air lids” being exhibited at the nendo private exhibition “forms of movement”

nendo - Oki Sato is Chief Designer and Founder of nendo.
Born in 1977 in Toronto, Canada. Received M.Arch. from WasedaUniversity, Tokyo in 2002.
Established design studio “nendo” in the same year. Activity in the design world has not been limited to any one area but is rather multifarious, spanning from graphic and product design to designing furniture, installations, windows, and interiors, and even reaches into the realm of architecture.
Chosen by Newsweek magazine as one of “The 100 Most Respected Japanese” and won many “Designer of the Year” of major awards include from Wallpaper* magazine and ELLE DECOR magazine.
Nendo designs can be found in the Museum of Modern Art in New York, as well as Musee des Arts decoratifs and Centre Pompidou in Paris.

Recognized for being one of largest and most prestigious design events in the world, Milan Design Week refers to both the Salone del Mobile.Milano, an international furniture fair held every year in April in Milan, and the Fuori Salone, various events held concurrently off-site in Milan in conjunction with the fair.
Milan Design Week is also well-known for brand promotion; showcasing the displays of many companies backed by noted designers and attracting the attention of design industries all over the world.